Bounce rate represents the percentage of initial visitors to a site who â€œbounceâ€ away to a different site, rather than continue on to other pages within the same site.
Higher the bounce rate, more the number of people leave your blog after a single web page visit. As per introduction, an ideal percentage of bounce rate would be one.
Practically speaking, a bounce rate below 60% is good for any blog. If bounce rate is above 60%, you can reduce it with 3 easy steps.
1. Internal Linking
This serves to be the most effective way of reducing a blogâ€™s bounce rate. When you provide links which are relevant to the content, within your blog, it is obvious that the user makes a click on it and thereby, he keeps hopping around your blog. In fact, you end up boosting your page views and back links too.
2. Related Posts at the End of Article
The last factor which I would suggest to reduce the bounce rate would be the related posts widget. I recommended every blogger to add a Related post widgetÂ at the end of every post. It will have a tremendous effect in reducing your bounce rate and increase the page views of your site.
3. Unique Content and Quality Keywords
We know Content is always the king!! So, it is very important that your blog provides quality content. Please, ensure that the keywords are relevant to the content of your blog. It is important that both the keywords and content go hand in hand or else you end up providing the wrong information to the search engines. By doing this, you lose the second click from the visitor.