Analysts: the console prices will drop in 2011

“The sales of next-generation consoles have declined considerably during 2010.Sony, Microsoft and Nintendo, according to Michael Pachter, they think the price reduction in 2011. “

According to one of the most popular video game industry analyst Michael Pachter of Wedbush Securities, Sony, Microsoft and Nintendo will reduce the price of their next-generation consoles in 2011 . In the past year, in fact, there was a considerable decrease in the number of consoles sold.

“Having kept prices throughout 2010, the three manufacturers might charge the price reductions in 2011. In 2010, sales of PlayStation 3 in the U.S. have been constant, while the Wii decreased by 25%. XBox 360 has only recorded sales exceeding the previous year, an improvement of about 40%. However, I think that Microsoft is thinking of the price reduction, and implement it soon will feel the first sign of declining sales, is thought to Pachter, as reported by Industry Gamers .

At present the solutions of PlayStation 3, Xbox 360 and Wii 4GB which cost less, respectively, have prices of € 299, € 199 and € 179. According to Pachter, could therefore be a reduction of 50 € for each console in 2011, so as to encourage an increase in software sales by 5%. It could also be introduced in the market for bundled more competitive than the current, which in the case of Sony and Microsoft could involve the new POS systems and Move Kinect .

“I believe that sales of Xbox 360 will rise until next June, and then there will be no price reduction so far,” says Pachter. “I think the cost of producing each unit of Kinect be lower than $ 60, then Microsoft is able to offer a very competitive bundled with the console and Kinect. A hypothetical bundle with Kinect and 360 with a 250GB hard drive to $ 299 would force Sony to make a counter similar with the PS3 and Move. These bundles also have a significant impact on sales of Wii. “

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