“Less than 4 billion dollars, this amounts to Apple’s investment in technology to be adopted in future for marketing their products”
During the press conference for the analysis of financial results for the fourth quarter of 2010, Apple has indicated that it has signed agreements with three different suppliers related to a particular technology, whose details have not yet been revealed, will be used in future products.
Apple is known for trying to innovate through its products, where possible by implementing technologies that have not yet been adopted by the mass market. To achieve this, check to the American company often very specific agreements with suppliers, so as to have assurances about the availability of technology in an appropriate volume when it will be implemented in products for the market.
A recent example is what happened in 2005 with the manufacturers of flash memory. Apple had at that time massive bet on the future use of this technology by entering into agreements with major manufacturers at a price of $ 1 billion.
What is known is that Apple will invest about $ 3.9 billion in new and future technology, with an initial payment of approximately $ 650 million took place in the quarter just ended and a subsequent $ 1.05 billion expected in the first three months of 2011. Missing details, as reported, what specifically is, but we know that this is still the prototype stage: as a result of investment by Apple in the three companies will also be used for the initial phase of production.
It remains now to understand what this particular technology for which Apple has been so much engaged. It ‘suggests that it might be linked to the display, which are components play an increasingly important now that with the spread of touch components have become increasingly an element of user input.