Beta 4 of iPhone IOS 6 has given us an unexpected surprise : the YouTube application package has been removed from the default app for Apple’s mobile operating system. That it was not an oversight had been established, the early press statement issued to the company’s Cupertino The Verge , which was followed by a signed Google posted on 9to5Mac . Everyone, including us, we immediately thought that the move had been dictated by Apple to respond to competitive strategy against Google , which owns the service and main competitor in the mobile world with its Android OS.
The situation is very different, as revealed by the blog AllThingD the WSJ. Apple said that they had “terminated the license agreement” for the use of Youtube, but the API is public and free (unlike those of Google Maps) and you can well understand the harm that could result in users elimination final of any YouTube client for IOS. To want to remove the app from iPhone OS 6 would indeed have been the same Google . But why?
Here is the translation of two successive statements immediately spread the news of the death of YouTube by IOS 6 Beta 4:
Apple: “Our license to include the application in iPhone OS Youtube is over.Our users can use Safari browser and YouTube by Google is developing a new YouTube application to be published in the App Store.
Google: “We are working with Apple to make sure we deliver the best experience possible for users of YouTube IOS”.
Here is another important clue revealed by a source of AllThingsD:
YouTube has decided to no longer favors the development of third-party applications. Their strategy has changed. Now they want more control of their destiny.
“More Control”, “best experience” user, and “new YouTube app” is coming to the App Store can let think of one thing: Google has agreed to move the client into his hands for IOS to gain greater control over traffic generated and to greatly increase the remuneration derived from the use of the service by users IOS. YouTube has become an invaluable reference point for all Internet users, including owners of iDevice. One of the big problems for Google since the first version of the YouTube client for the iPhone OS in 2007 was the complete absence of advertisements within the application. In this way, the Mountain View company has never managed to fully exploit the vast catchment area IOS (now reaches approximately 200 million units) in order to facilitate its largest business: advertising .
What can we expect should be a new client coming in YouTube ‘ App Store before or concurrently with the release of iPhone OS 6, which will improve significantly the quality of the application than the current default – and as already mentioned, there will shortly – but with the implementation of Google Adsense. We wonder if we’ll see next to the video display a banner advertisement (already present in the mobile web version), perhaps relating to our recent searches performed on Google, or we wait a few seconds of commercials before watching a movie on YouTube. But beyond that we can now enjoy additional features not seen the app to iPhone and iPad, but present for some time on Android systems – the choice of the quality of the videos, playlists, annotations, user profiles, etc.. - And enjoy rich user experience allietante.
The decision to abandon the standard in client YouTube IOS brings obvious advantages for Apple – “We are working together to Apple” – you see now free from the burdens of development and optimization of the application. Cupertino stop this way of spending money for a service of its direct competitors, even though our fatigue has never been in a lot. This confirms that Apple and Google still know how to come to terms when the benefits are of a choice for both the companies.