A few weeks ago we offered you the iPhone 4s commercials that apple was going on air in the United States , in collaboration with its local partners AT & T and Verizon, whichsaw as protagonists some celebrities (such as actor Samuel L. Jackson) to taken with the Apple device and its capabilities.
An advertising agency, Ace Metrix, wanted to monitor the progress of this and other campaigns, evaluating the impact that these ads have on users and, according to estimates provided by the agency, the new iPhone commercials 4S, they see as the protagonists of celebrities, have had a truly extraordinary impact on customers , much higher than that obtained with the old and classic commercials.
Here’s how the Ace Metrix, the voice of Peter Daboll, CEO of the company , has rated the performance of Apple’s new commercials:
“The ads created by Apple for its iPhone, initially showed a score quite low, far far far from discrete 620 points to which the Cupertino company was used. With the new creative, and the decision to exploit the image of celebrities to promote the product, Apple has touched a chord of American viewers.
These commercials have had a great impact, especially on younger women, who had not responded to previous right spots promoted by Apple earlier this year. In the choice of performers, Apple has it right, choosing the right celebrity appeal. “
Despite everything, however, the new commercials have failed to oust the head of the special ranking spot of Matrix, Ace Samsung Galaxy Notes, which has become the most popular mobile device of 2012 . This device and the Apple iPhone 4S, however, hold the first nine positions among the most advertised products of the year.
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